Case study: behavioral health

The phone stopped running
the front desk.

New England Medical Group put Riley, an AI voice receptionist, on the phones at their Milford adolescent program. Calls get answered. Staff stay on the work that matters most.

5to7
calls a day missed or sent to voicemail before Riley
80to90%
of calls handled fully by Riley
20%
of calls come in before the office opens
~400
calls a month answered by Riley

New England Medical Group is a behavioral health group in Massachusetts. Riley started with their Milford adolescent program: about 20 calls a day, 2 to 3 minutes each.

Run crews? Same problem.

Calls peak when your office is slammed and the overflow goes to voicemail.

Same team.
No new front desk hire.

Before
  • At least 5 to 7 calls a day missed or sent to voicemail
  • A phone menu that lost about 18% of callers
  • Most calls landing at the busiest front desk times
  • Only 1 person trained on outpatient med management calls
  • A stretched team that needed more front desk help
  • A supervisor spending at least an hour a day on callbacks, making sure nothing was missed
  • Plus at least another hour a day helping the front desk at busy times
With Riley
  • Riley answers about 20 calls a day at Milford
  • 80% to 90% of calls handled fully, start to finish
  • Calls that come in before the office opens get answered too
  • Outpatient med management calls picked up, so they don’t wait on 1 person
  • Referral calls routed to admissions
  • Staff get informed, and call back only when it’s needed
  • No extra front desk help added

The calls that used to pull staff away.

*Riley takes these calls and gathers the details. NEMG chose to have their staff follow up on billing and refills.

Staff only step in
where the practice wants them to.

1A clinical concern that needs the clinical team
2A transportation issue
3Billing questions
4Medication refills

Everything else, Riley handles and lets staff know. No callback needed.

  1. A patient or family calls
  2. Riley answers and handles it
  3. Summary lands in the AdvancedMD chart
  4. Staff get informed

Runs on Retell AI, built under BAAs on a HIPAA-focused setup.

Phones handled.
Time put to work.

With time freed up, the practice manager got to the work that kept getting pushed.

Marketing

More focus on marketing. Social media engagement went up.

Billing

Worked more closely with the billing company. Collections improved.

Medical records

Put in place a medical records process she’d been delaying for months.

Not just time saved.
Stress removed.

Having an assurance that we can dedicate staff resources to address the most critical tasks, without compromising the customer experience, gave me peace of mind and allowed me to focus on operational improvements and growth instead of troubleshooting issues, and constantly checking the voicemail messages to make sure the team didn’t miss anything critical.
Practice Manager, New England Medical Group
Setup

Once we’ve learned your business and done the prep work, setup itself usually takes about a week. It can run longer depending on what you need and how quickly your team gives feedback.

The phone was the bottleneck.
So we fixed the phone.

1

Diagnose

Calls peaked right when the desk was busiest, and the old phone menu was losing people.

2

Repair

Riley answers, handles the routine calls, and hands the rest to the right person.

3

Protect

Every call leaves a summary in the chart, so nobody has to babysit the voicemail.

Find the leak.
Fix it.
Keep it fixed.

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